Regional integration and welfare: framing and advocating pro-poor norms through Southern regionalisms

Regional organisations are moving away from traditional market-based goals to embrace issues of welfare, yet the role they play in social policy formation, and their contribution to the embedding of alternative approaches to development, is poorly understood. This article explores whether and how the Union of South American Nations (UNASUR) and the Southern African Development Community (SADC) advance pro-poor norms and policies in national and global governance. Whilst not coherent citizenship-centred projects of regionalism, SADC and UNASUR have developed institutional competences to address the health-poverty nexus, though their policy development practices and methods take quite different forms. Theoretically, the paper develops a framework addressing three key claims: (i) poverty and welfare need to be brought in to the study of regional governance; (ii) the agency of Southern regional organisations in the generation and diffusion of norms needs to be taken more seriously in the literature and in practice; (iii) context matters for whether and how regional organisations provide normative leadership; act as brokers in a (re)distributive way; or as advocacy actors in a political way, enabling claims at different levels of governance