Business research methods: A practical approach

Business Research Methods demystifies the research process and shows students how to make their research meaningful, effective and relevant to the business world. - Places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations. -Breaks down the research process, covering the stages from exploring the literature to crafting a research proposal. - Covers practical research management, addressing the transferrable skills of project management and communication. - Provides real-world examples and case studies (including examples of other students¿ projects) to give students with little or no work experience a meaningful context in which to relate their own projects