Perceptions of radiography and the National Health Service: a qualitative study

Purpose: To identify the factors that determine the attractiveness of radiography as a career choice and the NHS as an employer to potential recruits and returners. Methods: Individual and group interviews were conducted in the East Midlands region to explore participants’ perceptions of the attractiveness of the NHS as an employer to potential radiography staff. Interviews were conducted with school pupils, radiography students, mature students, radiography assistants, agency radiographers and independent sector radiographers. Results: Eighty-eight individuals participated in the qualitative stage of the study. Analysis of the interview transcripts indicated that radiography as a career choice is perceived as boring and routine, involving high workloads and with little recognition from the general public. Working with patients is the source of considerable job satisfaction but is offset by staff shortages, lack of flexibility over working hours and a lack of consideration of fami..