The institutionalization of third stream activities in UK higher education : the role of discourse and metrics

In this paper we examine the institutionalization of a new organizational practice around third stream activities in UK higher education from 1994 to 2008. Employing a longitudinal research design, involving archival, survey and contemporary interview data, we show how a new organizational practice diffused through the use of discourse and metrics around commercialization but over time was threatened on pure economic criteria. In response to the threat we explore how actors worked to institutionalize the new practice, reshaping both discourse and metrics to ensure that they were robust so that they could align with the interests and values of major stakeholders. In addition, actors worked to align discourse and metrics, as any misalignment between the two would have undermined the institutionalization of the new organizational practice