Incidence of Green Business on Developing the Entrepreneurial Environment from Metropolitan Area of Iaşi

AbstractThe development and modernization of entrepreneurial environment, specific for XXI century, is marked by the obligation to take into account the exigencies of sustainability and adopting some green business strategies. Thus, the sustainability concept, intensely debated in scientific, social and political circles, finds applicability in the entrepreneurial environment, too, by seeking to implement the sustainability principles in the current socio-economic activities of the enterprises.Through this paper we intend to identify and analyze the perspectives, incidence and influence degrees of green business on the development trajectory of a reference area. The study is based on analysis of the degree of interest manifested by entrepreneurs from Metropolitan Area of Iaşi, to implement the sustainability aspects in their business strategies and to design some products, services, techniques and technologies with high socio-economic effects and minor environmental impact. Starting from the observation that in Metropolitan Area of Iaşi operates predominantly SMEs, by trade, tourism and industry sectors, it was realized a survey based on a questionnaire.In order to establish a relevant connection between the interest of entrepreneurs from Metropolitan Area of Iaşi for sustainable development and the responsibility that assumed on the management of activities with impact on the environment, we analyzed their opinions about: the barriers to the implementation of business strategies based on the sustainability principles, the interest in acquiring new information and knowledge on this concept and practices, the interest to protect the society values and the environment