AbstractGiven a finite Coxeter system (W,S) and a Coxeter element c, or equivalently an orientation of the Coxeter graph of W, we construct a simple polytope whose outer normal fan is N. Reading's Cambrian fan Fc, settling a conjecture of Reading that this is possible. We call this polytope the c-generalized associahedron. Our approach generalizes Loday's realization of the associahedron (a type A c-generalized associahedron whose outer normal fan is not the cluster fan but a coarsening of the Coxeter fan arising from the Tamari lattice) to any finite Coxeter group. A crucial role in the construction is played by the c-singleton cones, the cones in the c-Cambrian fan which consist of a single maximal cone from the Coxeter fan.Moreover, if W...