Comparative Analysis of the Effects of Negative and Neutral TV News Stories
- Havrylets, Y.D.
- Tukaiev, S.V.
- Rizun, V.V.
- Makarchuk, M.Y.
Publication date
July 2013
DOI Publisher
The Authors. Published by Elsevier Ltd. ISSN
1877-0428Abstract
AbstractThe current article compares the impact of emotionally negative and neutral TV-plots on psycho-physiological state of a recipient. After introducing the participants to negative and neutral videos, we detected such short-term media effects as changes in mood, emotional well-being, facial reactions, and increase of heart rate
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