Impact of Change in Social Representations Regarding Gender Roles and its Reflection in Motion Pictures

AbstractThere is international consensus that social representations change in time, reflecting individual and cultural developmental needs – a change reflected, even operated by widespread media such as popular motion pictures. The objective of this paper is to illustrate how gender stereotypes can be modelled by filmic methods into different, unexpected social representations. Case study was applied on two motion pictures, Kindergarten Cop (1990) and Daddy Day Care (2003), declaredly produced with a view to changing gender stereotypes. Their opposed resolutions reflect the social changes that had taken place in role stereotypes during the mere 13 years elapsed between their respective launches