Capacidades Dinâmicas e Inovação em Serviços Envolvidas na Implementação e Manutenção de Práticas de Sustentabilidade Empresarial

ABSTRACTThis study aimed at the description of the relationships between dynamic capabilities (DC) and service innovation (SI) involved in the implementation and maintenance of corporate sustainability practices. The link between the two constructs is based on the literature and is justified since, in a processual scope, both DCs and SI are directly related to a resource-base’s mobilization and transformation and are oriented to value generation. Based on a theoretical model, it was established three propositions: (P1) the implementation and maintenance of corporate sustainability requires the development of dynamic capabilities; (P2) the adoption of ISO 14001 results in service innovation; and (P3) dynamic capabilities are causal mechanisms for innovation in services. Thus, we elaborated a case study qualitative and descriptive in Laboratório Sabin based on semi-structured interviews and documentary data and the technique of content analysis. We identified ten innovations and twelve dynamic capabilities that, in turn, were categorized into two groups: implementation and operation (IODC) and maintenance and renewal (MRDC). The propositions P1 and P2 were evidenced in the case study We found that, in the context of sustainability, the dynamic capabilities serve not only as a cause of innovation, but also as a consequence, generating a recursive cycle oriented for the renewal of processes, routines and capabilities and continuous service innovations