AbstractThe effects and consequences of the demographic development are already longer topics in our society.Elderly people participate more and more in the market and changing it authoritative.Tricky marketing experts are creating an new potential audience, the so-called “Best Agers”
Television commercials and advertising often represent the generation of older consumers as eternall...
Cet article met en évidence un champ d’investigation peu abordé en marketing : l’influence du proces...
With the aging of modern society, academic scholars and practitioners are increasingly interested in...
AbstractThe effects and consequences of the demographic development are already longer topics in our...
This paper identifies the major demographic trends and their implications for consumer market. It is...
Purpose - The purpose of this paper is to draw the attention of managers and academics to the extent...
For almost 50 years consumer business practice evolved to serve the flood of younger consumers that ...
The talk covers the likely scenario of global ageing and its consequence on future market as well as...
Recent studies have focused on the emerging scenario of ‘active ageing’ as a series of positive acti...
This article focuses on one of the most currentlydiscussed topics, the ageing population. Population...
This article focuses on one of the most currently discussed topics, the ageing population. Populatio...
The “senior market” – males and females of 65 and over – is of enormous size and growth potential wo...
The world is undergoing a demographic transition. The 60+ age group would constitute 16% of the worl...
Purpose: Given the increased significance and rapid growth of an ageing population, this review pa...
50-65 years old people have become the most attractive target for Marketing to Seniors. As ageing is...
Television commercials and advertising often represent the generation of older consumers as eternall...
Cet article met en évidence un champ d’investigation peu abordé en marketing : l’influence du proces...
With the aging of modern society, academic scholars and practitioners are increasingly interested in...
AbstractThe effects and consequences of the demographic development are already longer topics in our...
This paper identifies the major demographic trends and their implications for consumer market. It is...
Purpose - The purpose of this paper is to draw the attention of managers and academics to the extent...
For almost 50 years consumer business practice evolved to serve the flood of younger consumers that ...
The talk covers the likely scenario of global ageing and its consequence on future market as well as...
Recent studies have focused on the emerging scenario of ‘active ageing’ as a series of positive acti...
This article focuses on one of the most currentlydiscussed topics, the ageing population. Population...
This article focuses on one of the most currently discussed topics, the ageing population. Populatio...
The “senior market” – males and females of 65 and over – is of enormous size and growth potential wo...
The world is undergoing a demographic transition. The 60+ age group would constitute 16% of the worl...
Purpose: Given the increased significance and rapid growth of an ageing population, this review pa...
50-65 years old people have become the most attractive target for Marketing to Seniors. As ageing is...
Television commercials and advertising often represent the generation of older consumers as eternall...
Cet article met en évidence un champ d’investigation peu abordé en marketing : l’influence du proces...
With the aging of modern society, academic scholars and practitioners are increasingly interested in...
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