Intention to Publish in Open Access Journal: The Case of Multimedia University Malaysia

AbstractThe main purpose of this research is to identify the intention to publish in open access journals based on six factors which are perceived journal's reputation; perceive visible advantage; perceived speed and ease of publishing; perceived career benefit; perceived topical relevance; and awareness and familiarity. Using the survey research method involving 114 respondents from Multimedia University Malaysia, perceived journal's reputation; perceived visible advantage; perceived topical relevance; perceived career benefits; and awareness and familiarity have a relationship with intention to publish in open access journals. Further analysis shows that perceived visible advantage; perceived career benefits; and awareness and familiarity are the significant predictors of intention to publish in open access journals. The present study provides both a theoretical and practical contributions to understanding the predictors of intention to publish in an open access journal and should be of interest to both researchers and practitioners