Comparative Analysis of the Community Trademark Registration Activity of Germany, the United States and China

AbstractTrademarks are actives having a high value for any company. The fluctuations that can affect the trade marks in time have a determinant influence for the company's journey on the market. The policy related to creating and developing a trade mark is defined by the interest of the owner, judicial borders and political statute. The Single European Market involves a strong challenging environment where the companies compete to win the highest market shares by promoting strong trademarks. The harmonization instruments initiated by the European Commission and managed by the Office for Harmonization in the Internal Market are the ones owned by the Community Trademark and Community Design. At present, there are three trademarks protection systems coexisting on the European Union territory: the national, international and European Community Trade Mark systems. The present is meant to determine the economic interests expressed through the protection of the trade marks on the Single European Market by owners from Germany, United States of America and China. The period up for debate lays between 1996 the year when the European Community system became operational and 2012. The present study includes the analysis of the numeric evolution related to the request registrations submitted by each state, organized by classes of products, the rank of each class, the percent related to the first 10 classes in relation to the total registrations number, as well as comparisons between the analyzed variables