The post-modern paradigm – a framework of today's media impact in cultural space

AbstractThis paper analyses the present usage of new media and of the virtual spaces in the contemporary day to day life. Our analyses underline how the post-modern theorists considered the main concepts as explanatory in describing the changes in the social life, in the cultural space, in the human-machine relationship. The concept of “virtual” represents one of the main concepts used in post-modern paradigm due to its specific features. We try to demonstrate that post-modern paradigm is explaining the framework of today media impact in cultural, social and human space, we present the main debates and points of view of the contemporary theorists that described in their work the features of post-modern life, the main concepts and effects on our day to day life (Lyotard, Derrida, Habermas, Foucault, Baudrillard)