Strategic Analysis of the Greek Postal Market: A Case Study for Hellenic Post

AbstractDuring the last years, the Greek Postal Market is facing considerable adversities due to the full liberalization of the postal market imposed by the European Commission, the economic crisis as well as the electronic substitution and its effects. Consequently, the long-term viability of Hellenic Post depends on whether the company will be able to encounter the increasing competition after the full postal market liberalization and the consumer turn to digital services and products. But isn’t this the case for all the European Posts? Have they started “dying” or do they move on to conform to the new customer needs? This paper shows that in order to obtain a viable development, Hellenic Post should focus on strategic innovation. In this new-formed environment, in spite of the challenges that Hellenic Post is facing, there are new significant opportunities that has to take advantage of. In order to have future prospects for market growth and profitability in the Greek Postal Market, Hellenic Post has to be converted in a modern company providing postal and electronic services aiming at customer new “digital” needs