Corporate Reputation Management: The Sample of Erciyes University

AbstractOne of the main problems encountered by modern organizations is how they are perceived by the society. Every individual in a society has in integrated state in his mind thoughts, perceptions, beliefs, and the impression of the institution. Image is made up of institution-related perceptions and impressions. Messages of all kinds affect image, and image determines the direction of reputation. Expressed in different concepts such as being respected, dear, reliable, and prestigious, reputation has recently become more attractive to researchers. This being considered by institutions and their existing image being analyzed by means of scientific research methods will help them to achieve their targets. The objective of this study is to measure the Erciyes University students’ perceptions of the same university. In this study in which students from communication faculty in their last year participated, data has been collected by administering questionnaires containing items related with institutional image. Findings from this study are important in that they provide information to serve to enhance institutional image