AbstractLet ψ be a unitarily invariant norm on the space of all n×m complex matrices, and let g:Rn→R be the symmetric gauge function associated with ψ. That is to say, we have ψ(A)g(s(A)) for any A, where s(A) is the nonincreasing sequence of singular values of A. In this article we consider the relationship between the facial structures of the closed unit balls of g and ψ, which we denote by Bg and Bψ. Our main result gives a complete characterization of the faces of Bψ in terms of the faces of Bg. For, with each face E of Bψ we associate a standard face FE of Bg (i.e.,FE is a face of Bg whose barycenter is a nonnegative, nonincreasing n-vector). Conversely, each standard face F of Bg originates a set of n×m matrices, say the set MF, whic...