Motivational Factors Influencing Housing Interior Finish Choice and Preference

AbstractFor any product to command the attention of prospects depends on the quality of its finishing. Housing interior quality depends on the quality of its finishes. This paper presents part findings of housing interior finishes choice and preference among prospective house owners in Nigeria. The study was conducted within the methodological and conceptual frameworks of Means-End Chain (MEC) and Stated Housing Preference and Housing Choice (SHPHC) models. Questionnaire survey and semi-structured interviews were used and data analyzed by content analysis. The result showed that 71.95% ceramic tiles floor finish were preferred by respondents for various motivational factors