Translator Training in Romania and Advertising Watchdogs – A Functionalist Approach

AbstractFollowing a corpus analysis of magazine advertisements, a series of aspects are highlighted in the “translation” practice of ads from English into Romanian, which are deemed to require the (re)designing of policies both at the level of higher education and that of legal institutional frameworks. It is for the academia, as opinion leaders, to raise awareness of the formal irregularities in the content of ads, because advertising is both object and agent in mass communication cultural shaping. The end product of translation should be institutionally and organizationally regulated, supervised and sanctioned