Action and Non-action in Political Crisis Communication: The Second Suspension Campaign of the Romanian President

AbstractAccording to Hannah Arendt, action and inter-communication are the essence of the authority process. The authority is the main factor that assures the sense of public space, a potential space where people belong to, and where they can interact and communicate. Although there are no established solutions that can be used when a crises appears because crises are very different by pattern there are some situations when atypical measures can modify the disadvantageous context. Our paper aims to analyze both communication and action strategies that were practiced during the two suspension campaign of the Romanian President, Traian Băsescu. The second suspension context placed the president in a disadvantageous relation with the electors so that the political battle was considered at the beginning lost. However, the communication strategies used during political crises can modify the elector's attitudes towards a specific subject or politician. So, our paper analyses the communication and action strategies in order to establish their efficiency and the way that Romanian electors perceive and react. The periods of political crises are a good opportunity for politicians in order to perform their discursive abilities, to gamble their action strategies and to confirm their public imagine