Information Transfer through Training in Franchising Enterprises

AbstractThis paper seeks to focus on the education of the franchisee and specifically to detect whether and how information is being transferred from franchisor to franchisee. Franchising enterprises are organized and managed differently related to other enterprises. To find out who is responsible for the training of the franchisee and whether franchising enterprises highlight the significance of education, in order to keep the organization culture and the brand of the firm. To observe whether there is education on a regular basis and what kind of education is suggested. Is there education on general topics or in specific ones? Are franchisees trained to understand the values and the goals of the whole firm?The statistical analysis of the obtained data, deriving from a structured questionnaire survey, provided interesting insights on the above matters, revealing that franchising enterprises give great emphasis on the training of their franchisees, because they want to keep and augment their goodwill and reputation. The success of franchising is based on regular training