ABSTRACTDeterminants of the purchase or non-purchase of fashion apparel: an exploratory studyThe aim of this paper is to explore how some variables are or are not connected with the decision to buy fashion apparel. First, the article proposes five hypotheses that may influence purchase behavior. Using a sample of 301 consumers and logistic regression, we found support for three hypotheses that differentiate the groups: age, knowledge and commitment. Second, the results suggest that the theoretical model is effective in correctly classifying fashion-buying groups (71%). Additionally, the results also indicated that the materialism scale had low psychometric reliability
I have always been interested in all aspects of the fashion industry, from apparel production to ret...
This study focused on sociological factors and consumer buying behaviour towards fashion clothing. I...
Purpose The advent of media and technology has led to growing inclination among Generation Y (Gen-Y...
A proposta neste artigo é explorar algumas variáveis que estão associadas (ou não) a um comportament...
This study examines the effectiveness of different fashion marketing strategies and analyzes of the ...
In the clothing marketing field, the understanding of the consumer’s attitudes and buying behavior ...
Abstract This study analyzed the determinants of sustainable fashion purchasing behavior, incorporat...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
Purpose. The aim of this study is to analyse current fashion consumer trends. Specifically, what inf...
Purpose. The aim of this study is to analyse current fashion consumer trends. Specifically, what inf...
Understanding what motivates consumer behavior has been a focus of interest in areas such as Marketi...
The fashion market focuses on consumers and maximizes consumers' satisfaction. The fashion marke...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
PURPOSE: Authors have set a research goal to describe most important aspects when making a purchasi...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
I have always been interested in all aspects of the fashion industry, from apparel production to ret...
This study focused on sociological factors and consumer buying behaviour towards fashion clothing. I...
Purpose The advent of media and technology has led to growing inclination among Generation Y (Gen-Y...
A proposta neste artigo é explorar algumas variáveis que estão associadas (ou não) a um comportament...
This study examines the effectiveness of different fashion marketing strategies and analyzes of the ...
In the clothing marketing field, the understanding of the consumer’s attitudes and buying behavior ...
Abstract This study analyzed the determinants of sustainable fashion purchasing behavior, incorporat...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
Purpose. The aim of this study is to analyse current fashion consumer trends. Specifically, what inf...
Purpose. The aim of this study is to analyse current fashion consumer trends. Specifically, what inf...
Understanding what motivates consumer behavior has been a focus of interest in areas such as Marketi...
The fashion market focuses on consumers and maximizes consumers' satisfaction. The fashion marke...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
PURPOSE: Authors have set a research goal to describe most important aspects when making a purchasi...
Consumer behaviour research is the scientific study of the processes consumers use to select, secure...
I have always been interested in all aspects of the fashion industry, from apparel production to ret...
This study focused on sociological factors and consumer buying behaviour towards fashion clothing. I...
Purpose The advent of media and technology has led to growing inclination among Generation Y (Gen-Y...