Conceptualising On-Screen Tourism Destination Development

This paper integrates cultural theory and marketing strategy to examine the complex relationship between on-screen popular culture and tourism destination place-making. Its review of the literature results in the development of an inter-disciplinary conceptual framework (termed ‘on-screen dollying’) that provides a culturally-grounded and contextually-driven theorisation of the means by which on-screen popular culture place-making can foster destination development. In developing the conceptual framework, the paper classifies the characteristics of on-screen tourism affecting destination development and identifies six strategies for leveraging on-screen tourism. Based on our inter-disciplinary analysis, we propose a research agenda that integrates on-screen tourism and destination place-making and which has implications for policy and theory