On the surface an adventurous family holiday to North America may seem simply a good idea and if you’re looking for a justification L’Oreal has one ready-made, ‘Because You’re Worth It.’ But where the search for pristine ‘wilderness’ experiences is built on the back of privilege and carbon heavy consumption there lies some potential for conflict. This workshop explores some implications of a family holiday for issues of climate change, power and privilege. It is argued that although we may be ‘worth it’ our actions are made possible through access to the privilege of time, finances and agency and have an impact on the rest of the human and more-than-human world