RISK AND FINANCIAL MANAGEMENT

Menadžment u poduzećima je odgovoran i zadužen za uočavanje i identificiranje rizika, utvrđivanje njegovog potencijalnog utjecaja na poslovanje poduzeća u budućnosti i za učinkovito upravljanje. Različite oblike rizika s kojima se poduzeće susreće u svom poslovanju menadžment može umanjivati, izbjegavati i prevaljivati da bi povećao sigurnost svog poslovanja, ali i prihvatiti veći rizik i tako ostvariti veću dobit. Stoga ispravan pristup podrazumijeva definiranje i mjerenje rizika u cilju donošenja strateških odluka u poduzeću. U ovom radu se izlažu osnovne apsolutne i relativne mjere rizika ulaganja u vrijednosnice.Management of companies is responsible and in charge of spotting and identifying risk, determining its potential impact on the company in future and for effective management. Different forms of risks which company may face in their business, management can reduce, avoid or exceed to enhance security of its business, but also to accept higher risk and thus achieve greater profits. All this points to the need for practical risk measurement in order to make strategic decisions in the company. Therefore the correct approach involves the definition of risk and risk measurement to strategic decision making. In this paper are presented main absolute and relative measures of risk investment in securities