PUBLIC REGULAR SERVICES TRANSPORT IN THE CITY OF ZADAR

Brz rast i razvoj gradova i stupnja motorizacije doveli su do toga da promet sve manje ispunjava osnovne zahtjeve koji su potrebni društvu u urbanim sredinama, a to su brzina, udobnost te ekonomski prihvatljiv prijevoz putnika i robe. Jačanjem svijesti teži se održivom razvoju gradova koji potiče na korištenje zajedničkog prijevoza i javnog gradskog prijevoza. S tim problemom bori se veliki broj gradova, pa tako i Grad Zadar. Grad Zadar, smješten na istočnom obalnom području Jadranskoga mora, turistički je grad koji tijekom turističke sezone ima znatno veće opterećenje linija javnog gradskog prijevoza i gradske prometne mreže, a problem kritičnih mjesta prometne infrastrukture u tom periodu godine postaje još izraženiji. Neadekvatno opremljena i smještena stajališta, kao i karakter dijela postojećih linija javnog gradskog prijevoza, smanjuju broj korisnika i atraktivnost javnog prijevoza putnika. Primjenom adekvatnih mjera i postupaka osuvremenjivanja infrastrukture javnog gradskog prometa i primjenom ICT tehnologije u sustavu gradskog prijevoza putnika moglo bi se privući veći broj korisnika. Javni gradski promet mogao bi biti kvalitetniji i dostupniji svima pod jednakim uvjetima te konkurentan individualnom prijevozu.Rapid growth and development of cities and the level of motorization have led to the fact that transport increasingly fails to fulfi l the basic requests necessary to societies in urban areas such as speed, comfort and economically acceptable transport of passengers and goods. With the emphasised and increased awareness we aspire to have sustainable development of cities which promotes common means of transport and public city services. Zadar is one of the numerous cities faced with such obstacles. The city of Zadar, situated on the east coastal area of the Adriatic Sea, is a tourist city that has signifi cantly higher load on public regular services and the city traffi c network, especially during summer and the problem of critical locations in traffi c infrastructure becomes even more evident. Inadequately equipped and located stops, as much as the character of one part of existing regular services, reduces the number of users and attractiveness of public passenger transport. A noticeable increase in the number of users could be achieved by application of adequate measures and procedures towards modernization of public transport infrastructure and usage of ICT technologies within the system itself. Public city transport could be of greater quality and available to everybody under the same conditions and it could be a match to individual transport