Management and strategic efficiency of construction companies

Hrvatske graditeljske tvrtke zadnjih 20-ak godina prolaze kroz intenzivne dinamične promjene uvjetovane političkim i ekonomskim utjecajima na graditeljskome tržištu kao što su proces privatizacije državnih tvrtki, otvaranje hrvatskog tržišta, intenzivna obnova u ratu porušenih objekata ili intenzivna izgradnja autocesta. Takve turbulentne promjene utjecale su na graditeljske tvrtke na različite načine. Neke, prije Domovinskog velike hrvatske tvrtke nestale su s tržišta, a neke su transformirale menadžment i provedbu procesa građenja. U radu je prikazan Balanced Scorecard, model pristupa oblikovanju i provedbi poslovne strategije graditeljske tvrtke.Over the past two decades, Croatian construction companies have been undergoing intensive dynamic changes caused by political and economic influences on the construction market: privatisation of state-owned companies, opening of Croatian market, vigorous post-war reconstruction activities, intensive construction of motorways, etc. Such turbulent changes have influenced construction companies in a variety of ways. A number of Croatian companies that used to be dominant have disappeared from the market. Some companies have transformed their management and construction processes. The Balanced Scorecard model for shaping and implementing business strategies of construction companies is presented in the paper