Pedestrian Safety and Culture Change

This session will describe the process and results of a NHTSA study that showed a change in driver culture of yielding to pedestrians in crosswalks on a citywide basis. The research won the Pat Waller award from the National Academy of Sciences, Transportation Research Board in January of this year. The approach to changing road user behavior focused on an integrated approach that include Enforcement, Engineering, and Educational efforts that were designed to be dovetailed together and that included a social norming component. Additional information will be provided on engineering solutions that can facilitate changes in pedestrian level of service and safety.https://pdxscholar.library.pdx.edu/trec_seminar/1066/thumbnail.jp