This paper applies a social constructivist lens to understand more about the ways in which technology shapes our understanding of talent management, in particular the processes of talent identification. Specifically, it examines similarities and differences in the identification of talent across a range of business units at a large professional services firm. The findings show that while objective evaluations of talent based on data and information were possible using talent-related technology, managers had subjective and widely different understandings of what constituted talent at the organisation and how to go about identifying it. These different understandings, based on organisational context, personal attitudes, behaviours and past ex...