A relação entre as características de projetos de desenvolvimento de novos produtos e as competências: um estudo de caso no setor farmacêutico

ABSTRACTThe new product development (NPD) and innovation processes encompass a range of activities that contribute to find opportunities for new products and more efficient ways to produce them. In this sense, new ways of looking at the process of product development may be associated to dynamic capabilities, understood as a set of attributes that enable organizations to reconfigure its businesses and set of competences, reducing production and transactions costs and gaining new market opportunities, including distinctive competencies in the use of balanced exploration and exploitation.So, this study departs from the literature review on the dynamic capabilities and the concepts on exploration and exploitation. It aims to understand the contribution of these approaches in the development and maintenance of skills in the search for survival and competitiveness of enterprises in a changing environment. It is carried out one case study based in three NPD projects in a pharmaceutical local company, identifying relationships between the necessary competences and the characteristics of projects