Application of Z-restriction-based Multi-criteria Choice to a Marketing Mix Problem

Alizadeh, Akif Vali
Serdaroglu, Rana

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Publication date

December 2016

DOI

10.1016/j.procs.2016.09.396

Publisher

The Author(s). Published by Elsevier B.V.

ISSN

1877-0509

Abstract

AbstractIn this paper the method of solving Z-number valued multiobjective linear programming problem proposed in “R.A. Aliev, O.H. Huseynov, R.R. Aliyev, A.V. Alizadeh, The Arithmetic of Z-numbers. Theory and Applications. Singapore: World Scientific, 2015” is applied to solve a marketing mix problem. The method utilizes differential evolution optimization. The obtained results show validity and applicability of the proposed approach

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Application of Z-restriction-based Multi-criteria Choice to a Marketing Mix Problem

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Application of Z-restriction-based Multi-criteria Choice to a Marketing Mix Problem

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