Study on Perceived Quality and Perceived Fair Price

AbstractDoes improved quality really pay off? This paper focuses on the relationship between perceived quality and perceived fair price as key component for customer value. A quantitative relationship between quality level and perceived fair price level is established in order to determine value perception by the customer. Based on empirical data, factors influencing the perceived quality and their importance are determined and quality levels are calculated. Client perceived fair price is also collected and linked to different quality levels. A retail business is used as case study to suggestively illustrate the theoretical approach