Drilling down into Business Intelligence : A study of implementation obstacles

Even though the development of business intelligence is moving forward rapidly, a substantial number of organizations are yet to implement business intelligence. Therefore, this thesis aims at investigating what internal organizational obstacles that could be hindering the implementation of business intelligence and how these obstacles could be overcome. In order to answer this, the Technological Acceptance Model combined with the notion IT identity, is used as the theoretical framework. This thesis is of an interpretivist nature and data was collected through qualitative, semi-structured interviews with six experts within the field of business intelligence, consisting of consultants and business intelligence managers. The identified obstacles could be connected to employees’ perceived usefulness being too low in relation to the perceived non-pecuniary cost. The proposed solutions aims at raising the perceived usefulness and lower the non-pecuniary cost through different methods presented in this thesis