Hållbar turism i Kiruna : Något för framtiden?

The purpose of this report has been to answer the following questions: - To what degree do visitors in Kiruna, take their environmental impact into caution when travelling? - In what way does ecotourism have an impact on the local ecosystems? - What does the future look like in terms of sustainable tourism in Kiruna?This report initially starts by explaining the meaning of ”Sustainability” and the subject is then being placed in relation to tourism. A web-based survey was sent to people who visited Kiruna during the winter 2015/2016. The visitors answered questions regarding their choices of transportation, accommodation and activities during their stay. A survey did also take place among the tourism companies within Kiruna. The participants answered questions regarding sustainable tourism. The results shows that the environment is not being prioritized in any further extent. However, European travelers and travelers from outside of Europe tend to prioritize their environmental impact in a higher grade than Swedish travelers. The interest in sustainable tourism among companies in Kiruna was shown to be high. However, in the present time, it is not being practiced in a large scale. When it comes to sustainability, the companies are requesting better marketing and information from the municipality. Even though the interest of participating in sustainable tourism has shown to be low among the visitors, a bright future can still be seen in the area