PERSONA is an acronym for PERsonal and SOcial NAvigation. The name of the project illustrates its two-fold approach; studying the individual cognitive, social and cultural differences in navigational ability and recognizing that computer users are social beings in interacting with other people as they make their way through information spaces. Based on this understanding we are developing new approaches to interactive system design. One of these is to identify how and where we can adapt to the individual person's needs. At the same time we are developing alternative approaches to system design, breaking away from the lonely 'walker in the woods' picture of the information system user, to a social being able to interact with other users and ...