Rice Farmers Buying Behavior : Purchase of Rice Machines; Transplanters and Harvesters

This Thesis is aimed to study a buying behavior in agricultural industry. Rice is one of the major crops produced in agriculture farms, and hereby, we would focus on how and by what means a farmer decides to buy Transplanter and Harvester machines to mechanize his business.Rice is having a large contribution to human life since long time ago and being considered as one of the major staple food of several parts of the world, especially Asia. Therefore the economy of production of rice is of huge importance.This economy, like any other agriculture related businesses, is heavily influenced by new technologies and conveniences and this study tries to analyze the behavioral effects of mechanizing of rice transplantation and harvesting on farmers in general.Validerat; 20150929 (marikav