Add to ORKGRecent developments on internet have created new possibilities of doing business and communicating with customers. And these technology developments have led to the foundation of e-commerce. E-commerce sales kept growing in the recent years and it has been foreseen by researchers that this growth will continue even more in the next years. Consumer behavior online has changed as well and online users have become all-powerful, due to large numbers and promiscuous – consumers visit a lot of websites, but purchase from just a few. Also, the new social consumer uses the internet to be connected and receive information. As a result, internet became a new intermediary between companies and their customers. It is already acknowledged as an importan...