Add to ORKGIn today’s competitive market, retaining existing customers is more profitable than attracting new ones. Customer Relation Management (CRM) is a strategic approach to keep and fulfill customers and push them to return to the company.Loyalty program is known as a useful tool to meet the goals of CRM. Based on the importance of customers in the hospitality industry loyalty program is a common strategy which is employed in different segment of this industry such as the hotel business. The purpose of this thesis was to gain a better understanding of the characteristics of loyalty programs in the Iranian hotel industry. To do a better implementation of this research we study customer loyalty program of Parsian complex which is run under the name...
Perhaps the most tangible evidence of marketing’s paradigm shift toward relational exchange has been...
Loyalty programs are widely used in the tourism and hospitality industry, indeed instances where air...
The objective of the thesis is to analyze different aspects of customer loyalty programs and members...
In today’s competitive market, retaining existing customers is more profitable than attracting new o...
Purpose – In the very beginning when loyalty programmes were being developed, hoteliers were mostly ...
The purpose of study is to do an empirical analysis of the effects of customer loyalty and how it re...
The purpose of this thesis is feasibility study of Customer Relationship Management (CRM) applicat...
This study aims to create a working paper on the best practices of different ways loyalty programs c...
Loyalty programs are a staple of the hospitality industry. As time progressed, there has been a shif...
Purpose: Loyalty membership is widely used as a marketing strategy to secure customer’s loyalty in m...
This paper examines the various loyalty program strategies and design elements utilized within the h...
Since the entrance of strategies oriented to marketing relational in Hotelier Sector, the traditiona...
The purpose of this research is to examine the relationships between hotel loyalty programmes, custo...
Purpose: This study aims to investigate the impact of the loyalty program members’ satisfaction towa...
Loyalty programs are popular marketing strategies intended to attract, maintain, and enhance custome...
Perhaps the most tangible evidence of marketing’s paradigm shift toward relational exchange has been...
Loyalty programs are widely used in the tourism and hospitality industry, indeed instances where air...
The objective of the thesis is to analyze different aspects of customer loyalty programs and members...
In today’s competitive market, retaining existing customers is more profitable than attracting new o...
Purpose – In the very beginning when loyalty programmes were being developed, hoteliers were mostly ...
The purpose of study is to do an empirical analysis of the effects of customer loyalty and how it re...
The purpose of this thesis is feasibility study of Customer Relationship Management (CRM) applicat...
This study aims to create a working paper on the best practices of different ways loyalty programs c...
Loyalty programs are a staple of the hospitality industry. As time progressed, there has been a shif...
Purpose: Loyalty membership is widely used as a marketing strategy to secure customer’s loyalty in m...
This paper examines the various loyalty program strategies and design elements utilized within the h...
Since the entrance of strategies oriented to marketing relational in Hotelier Sector, the traditiona...
The purpose of this research is to examine the relationships between hotel loyalty programmes, custo...
Purpose: This study aims to investigate the impact of the loyalty program members’ satisfaction towa...
Loyalty programs are popular marketing strategies intended to attract, maintain, and enhance custome...
Perhaps the most tangible evidence of marketing’s paradigm shift toward relational exchange has been...
Loyalty programs are widely used in the tourism and hospitality industry, indeed instances where air...
The objective of the thesis is to analyze different aspects of customer loyalty programs and members...