Vad vill TV-kanalerna ha? : En kvalitativ studie om hur man gör en framgångsrik pitch för en TV-kanal

In terms of the perspective of the producer, the pitch has become a very central part of the work compared to how it was between 1956 and 1987, when SVT had a monopoly on television in Sweden and only broadcast and produced their productions. Today the picture looks quite different. Commercial channels, including SVT, buy TV shows from production companies. I should add that SVT and even TV4 is still a certain proportion of their own programs, but far from all. A pitch may seem small and insignificant in the big context, but despite being a small part it is incredibly important. If it is not a funder of the program proposal there will be no TV program. It is a matter for the producer to do a solid job with the pitch to get a "YES" from the TV channel.The purpose of this paper is to find out what a producer at a Swedish production company is to say at the pitch to get a successful outcome. To find out, I have used the following question: What qualities are included in a successful pitch according to Swedish television companies? And as follow-up questions to this I have: Are there any differences in the perception of pitch between SVT and the commercial channels?I have limited myself by just watching the pitch between the Swedish production companies and the Swedish television channells SVT, TV3, TV4, and Kanal 5.The result, I have developed through theory and qualitative data I collected through a semi-structured interview made with the transmitter and receiver at a pitch situation, where the producers are the transmitters, and television channels have been recipients.The results show that all channels like to listen to a pitch where the person speaking is burning an awful lot for his or her idea, and who manages to explain the program proposal and its uniqueness in a quick and clear way. But they also want to listen to an idea that fits each channel's schedule, and since they have different missions (SVT are Independent and can take more risks, while the other channels who makes money from commercial, need a good result witch evry single TV-show), and different target groups and strategies so there is a difference between the channels regarding witch program proposals they will accept. Another factor that influence the decision is wheter the channel has confidence in the producer and production company.What sets the channels in terms of the perception of pitch is the content. As I mentioned earlier the channels have different missions, and thus they search for different types of program proposals. But since that SVT is independent and funded by a TV license they have better possibilities to take risks than the commercial channels have, since they are are in dire need of high viewing figures. When it comes to the pitch performance, all TV channels have the same thing (see answer to Question 1).Though my result I've made an movie who explain two important elements in a pitch, that the idea are complete, and that the producer choose the right TV-company for the pitch. The movie have an rethorical language, shape and structure.Validerat; 20120716 (anonymous