Add to ORKGThe highly cluttered market environment has forced companies to find new media in order to become more effective in their market communication. Corporate sponsorship of sports and other events is one of the fastest growing areas in market communications The purpose of this study is to investigate how sport sponsorship is used as a promotional tool. To reach this purpose we have conducted a single case study of Vattenfall AB. We have investigated the objectives with sport sponsorship, the selects of a sports sponsorship, and the evaluation of sport sponsorship effectiveness. The study shows that the most important objectives with sport sponsorship are to increase the public awareness of the company, affect the company i...
Sport sponsorship has grown to be an important part of the marketing communication mix for compani...
Results and findings. Sport sponsorship is the pro¬cess of exchange, where a business company invest...
Sports events sponsorship is one of the important marketing communications tools used by brands toda...
The highly cluttered market environment has forced companies to find new media in order to become ...
Sport sponsorship has become as important part of the marketing communication mix for companies tod...
Sponsorship, in general, is an important component of promotional mix devised by many companies. Com...
Sponsorship is of great importance since it is the part of the promotional mix that supports the i...
Today, as the business climate is getting tougher it has become even more important for companies t...
The purpose of this article is to analyse and understand sports sponsorship based on a study of corp...
This article considers corporate objectives in sports sponsorship. The important question is to dete...
M. Comm.The view that some sports receive support from potential sponsor companies more readily than...
The last decades sport sponsorship has grown into a massive industry. This has given marketers uniqu...
The purpose of this thesis is to gain a deeper understanding of how Swedish companies decide upon ...
The aim of this thesis is to gain a deeper understanding of how a company use sponsorship of sport...
Sport sponsorship has grown to be an important part of the marketing communication mix for compani...
Results and findings. Sport sponsorship is the pro¬cess of exchange, where a business company invest...
Sports events sponsorship is one of the important marketing communications tools used by brands toda...
The highly cluttered market environment has forced companies to find new media in order to become ...
Sport sponsorship has become as important part of the marketing communication mix for companies tod...
Sponsorship, in general, is an important component of promotional mix devised by many companies. Com...
Sponsorship is of great importance since it is the part of the promotional mix that supports the i...
Today, as the business climate is getting tougher it has become even more important for companies t...
The purpose of this article is to analyse and understand sports sponsorship based on a study of corp...
This article considers corporate objectives in sports sponsorship. The important question is to dete...
M. Comm.The view that some sports receive support from potential sponsor companies more readily than...
The last decades sport sponsorship has grown into a massive industry. This has given marketers uniqu...
The purpose of this thesis is to gain a deeper understanding of how Swedish companies decide upon ...
The aim of this thesis is to gain a deeper understanding of how a company use sponsorship of sport...
Sport sponsorship has grown to be an important part of the marketing communication mix for compani...
Results and findings. Sport sponsorship is the pro¬cess of exchange, where a business company invest...
Sports events sponsorship is one of the important marketing communications tools used by brands toda...