Add to ORKGInternet and the use of web sites has grown during the past decade to become more and more important as a marketing communication tool, in today’s rapidly changing business environment. Furthermore it is also an important source of income. This thesis aims to investigate how web sites are used as an integrated marketing communications tool regarding issues such as objectives, reaching and communicating with target audiences, what types of integrated marketing communication tools used and how to measure the effectiveness of using web sites as an integrated marketing communications tool.Validerat; 20101217 (root
Recent developments on internet have created new possibilities of doing business and communicating w...
The main objective of this thesis is to focus on the exploitation of Internet marketing on the socia...
The aim of this thesis is to assess the role of the internet in marketing, focusing predominantly up...
Internet and the use of web sites has grown during the past decade to become more and more importa...
The advent of the Internet has added various new dimensions to the marketing communication efforts ...
Recent developments on internet have created new possibilities of doing business and communicating w...
Marketing activities have traditionally been conducted via communication-, transaction- and distri...
The main goal of this thesis was evaluate the impact of indiviudal tools of communication mix on the...
The organizational long-term success of promotional campaigns and the integration of marketing commu...
M.Comm.Web sites started to become more prominent in South Africa during the latter half of 1993. Si...
Marketing communication is a systematic relationship between a business and its market. There are ...
The Internet is a public worldwide (global) de-centralized network based on certain standards. Advan...
The aim of the thesis is to analyze and evaluate the internet marketing activities of the selected c...
This master’s thesis deals with the e-shop marketing communication. The first part is focused on the...
In the first part the thesis describes the pace of development in technology, history of information...
Recent developments on internet have created new possibilities of doing business and communicating w...
The main objective of this thesis is to focus on the exploitation of Internet marketing on the socia...
The aim of this thesis is to assess the role of the internet in marketing, focusing predominantly up...
Internet and the use of web sites has grown during the past decade to become more and more importa...
The advent of the Internet has added various new dimensions to the marketing communication efforts ...
Recent developments on internet have created new possibilities of doing business and communicating w...
Marketing activities have traditionally been conducted via communication-, transaction- and distri...
The main goal of this thesis was evaluate the impact of indiviudal tools of communication mix on the...
The organizational long-term success of promotional campaigns and the integration of marketing commu...
M.Comm.Web sites started to become more prominent in South Africa during the latter half of 1993. Si...
Marketing communication is a systematic relationship between a business and its market. There are ...
The Internet is a public worldwide (global) de-centralized network based on certain standards. Advan...
The aim of the thesis is to analyze and evaluate the internet marketing activities of the selected c...
This master’s thesis deals with the e-shop marketing communication. The first part is focused on the...
In the first part the thesis describes the pace of development in technology, history of information...
Recent developments on internet have created new possibilities of doing business and communicating w...
The main objective of this thesis is to focus on the exploitation of Internet marketing on the socia...
The aim of this thesis is to assess the role of the internet in marketing, focusing predominantly up...