Gamification as a tool to encourage eco-driving

Context: In this work a system, the eco service, is developed that incorporates elements from gamification to help drivers adapt to a more energy-efficient driving style. An energy-efficient driving style can help reduce fuel consumption, increase traffic safety and help reduce the emissions made from vehicles. Objectives: The main goal of this work is to explore ways of how gamification can be used in the context of eco-driving. Evaluating different elements and how they work in this context is important to help drivers to continue improving their driving style. Method: The eco service was tested on 16 participants where each participants was asked to drive a predetermined route. During the experiment the participants were given access to the eco service in order to gain feedback on their driving. Lastly interviews were held with each participant on questions regarding the use of gamification and how it can be improved in the context of eco-driving. The research was done in collaboration with a swedish company, Swedspot AB, that works with software solutions for connected vehicles. Results & Conclusions: Positive results were found on the use of gamification. Participants reported that the eco service made them more aware of their driving situation and how to improve. Game elements with positive influence were reward and competitive based and helped motivate the driver to improve