E-commerce trend and E-customer analyzing : Online Shopping

Tracing to the history of e-commerce, in the beginning it only shared documents or electronic files through electronic networks, but in the later years it emerged large amount of individuals sharing electronic documents with other people. When e-commerce appeared, many people would like to select and purchase products through typical websites or other e-commerce monitors. China is one of the largest e-commerce markets in the world, it has from the small retailors developed to the biggest retail markets in the world, and the feature of Chinese e-commerce is degree of centralization. Considering Europe countries, e-commerce websites usually operates independently by main retailors and young people. In contrast, China more than 75% of Chines e-commerce is transacted on Alibaba, which includes Tmall.com and Taobao.com (C2C sites) During my studies in Finland, I found there are many different online shops in Finland (e.g. Gigantti, HOBBYHALL.FI, STOCKMANN.FI), which are selling home supplies, clothes, and some cosmetics to customers. I found there are more discounts on the website than the physical store, people can easy purchase online and wait product delivered to home. However, some websites do not have language options on the site, which means the language issue, will be a problem for international consumer. The purpose of this thesis is to analyze e-commerce development in shopping behaviors of Finnish and international students. In addition, I am studying in factors that will affect consumer satisfaction and shopping decisions. Thesis will contain materials from Internet and e-books, questionnaire will help me to analyze the data in the later part. The achievement of this thesis can help people have the clear concept of e-commerce trend in Europe and Asia; meanwhile, it helps startup website holders to start a new online shop in different country