This study, aimed at increasing the effectiveness and integration of the company’s marketing communications activities was conducted for the Höyhentämö (Pluckhouse) theatre organisation. The primary activities of Höyhentämö focus on producing contemporary theatre, dance and other performances. The objective of the research study is to find the most useful promotional tools for Höyhentämö that will enhance and improve awareness of their brand, thus resulting in brand recognition. The research problem was formed based on the outlook and surrounding situations of the topic. The subject is divided into four main parts. First, the need to ascertain the current marketing communications mix of Höyhentämö was imperative. Second, information on wha...
The objective of this thesis was to analyse the existing theories and reveal the fact to create an e...
Title: Communication Mix - Its Importance to Informing and Persuading Consumer Objectives: The objec...
The aim of this master's thesis is to examine the options and advantages of using online marketing b...
The role of marketing communication is as a means used by companies in an effort to inform, persuade...
Modern marketing communications must respond to new trends, to the social development, the developme...
The main objective of the research was to analyse the most effective and prospective e-marketing com...
The purpose and objective of this study was to develop a marketing plan which details the steps and ...
The aim of this thesis is to analyse marketing communication of pilsen company Chladírenský servis J...
We live in an era where brand’s communication can be accomplished through a huge variety of means, e...
Marketing communication has a significant role for profitable businesses in industrial markets, and ...
The topic of this thesis was provided by the case company, Contemporary Theatre Vera Audentia. The c...
After the introduction of Integrated Marketing Communication (IMC), it has developed into one of the...
The main goal of this thesis was evaluate the impact of indiviudal tools of communication mix on the...
Title: Marketing Communications of HISPORT Ltd. Company Goal: The goal is to describe and evaluate t...
The goal of the thesis Marketing communication in firm is an evaluation of communication tools of th...
The objective of this thesis was to analyse the existing theories and reveal the fact to create an e...
Title: Communication Mix - Its Importance to Informing and Persuading Consumer Objectives: The objec...
The aim of this master's thesis is to examine the options and advantages of using online marketing b...
The role of marketing communication is as a means used by companies in an effort to inform, persuade...
Modern marketing communications must respond to new trends, to the social development, the developme...
The main objective of the research was to analyse the most effective and prospective e-marketing com...
The purpose and objective of this study was to develop a marketing plan which details the steps and ...
The aim of this thesis is to analyse marketing communication of pilsen company Chladírenský servis J...
We live in an era where brand’s communication can be accomplished through a huge variety of means, e...
Marketing communication has a significant role for profitable businesses in industrial markets, and ...
The topic of this thesis was provided by the case company, Contemporary Theatre Vera Audentia. The c...
After the introduction of Integrated Marketing Communication (IMC), it has developed into one of the...
The main goal of this thesis was evaluate the impact of indiviudal tools of communication mix on the...
Title: Marketing Communications of HISPORT Ltd. Company Goal: The goal is to describe and evaluate t...
The goal of the thesis Marketing communication in firm is an evaluation of communication tools of th...
The objective of this thesis was to analyse the existing theories and reveal the fact to create an e...
Title: Communication Mix - Its Importance to Informing and Persuading Consumer Objectives: The objec...
The aim of this master's thesis is to examine the options and advantages of using online marketing b...