This thesis is about creating memorable customer experiences and identifying how to create additional value to a service product. It’s created as a manual for hospitality companies’, in this case Hotel F6’s benefit and guidebook to define how to survive in experience economy and to create a business strategy with focus on individual customers and their needs. In the theory part meaning of an experience is explained and the subject (and the importance) of creating memorable experiences is discussed. As resources, many academic articles and books are used as well as different websites. The whole thesis intertwines around publications by Pine and Gilmore about experience economy. The focus of the theory part is in helping the reader to unders...
In this work, an attempt is made to use the terminology and tools of the economy of experience as ap...
Nowadays the experience factor plays an increasingly important role in determining the success of a ...
Purpose:This research identifies service design strategies to improve outcome-oriented services by e...
The main research objectives of this paper are: first, to identify the three levels of a service eva...
In the twentieth century, the experience economy has challenged the companies of creating the unique...
The aim of this research project is to explore the conceptual frameworks of the experi...
The aim of this research project is to explore the conceptual frameworks of the experi...
Business travellers represent an important segment for the accommodation industry, therefore, is imp...
As an offering, experiences are co-created, because they are inherently personal and constructed by ...
Staging experiences and providing optimal customer experience has become the new battlefield within ...
Staging experiences and providing optimal customer experience has become the new battlefield within ...
Nowadays the experience factor plays an increasingly important role in determining the success of a ...
Nowadays the experience factor plays an increasingly important role in determining the success of a ...
Nowadays the experience factor plays an increasingly important role in determining the success of a ...
Nowadays the experience factor plays an increasingly important role in determining the success of a ...
In this work, an attempt is made to use the terminology and tools of the economy of experience as ap...
Nowadays the experience factor plays an increasingly important role in determining the success of a ...
Purpose:This research identifies service design strategies to improve outcome-oriented services by e...
The main research objectives of this paper are: first, to identify the three levels of a service eva...
In the twentieth century, the experience economy has challenged the companies of creating the unique...
The aim of this research project is to explore the conceptual frameworks of the experi...
The aim of this research project is to explore the conceptual frameworks of the experi...
Business travellers represent an important segment for the accommodation industry, therefore, is imp...
As an offering, experiences are co-created, because they are inherently personal and constructed by ...
Staging experiences and providing optimal customer experience has become the new battlefield within ...
Staging experiences and providing optimal customer experience has become the new battlefield within ...
Nowadays the experience factor plays an increasingly important role in determining the success of a ...
Nowadays the experience factor plays an increasingly important role in determining the success of a ...
Nowadays the experience factor plays an increasingly important role in determining the success of a ...
Nowadays the experience factor plays an increasingly important role in determining the success of a ...
In this work, an attempt is made to use the terminology and tools of the economy of experience as ap...
Nowadays the experience factor plays an increasingly important role in determining the success of a ...
Purpose:This research identifies service design strategies to improve outcome-oriented services by e...