Analysis of market trends in mobility and possible next steps

Among the thousands of IT service providers in the world, application production is a primary service provided by most, if not all, IT-related businesses. This is because of the mushrooming number of mobile phone users and active internet service users. These users are always keen for more applications and services at the tip of their fingers. This is made possible either by websites or native applications installed on mobile devices. Thus, development, production and publishing of an application is a constant process, and an uphill battle with other performing applications to reach the top of the application rankings. However, the dilemma for a business is either build an application or stick with having a good looking website. The thesis investigated the market tendencies in the current application market, advising if an enterprise should choose either a native application or the traditional web application. The goal behind the research was to help an enterprise looking for the best return of investment to decide which technology is efficient and should be invested in. Various printed and online documents were provided and all the latest statistics and data was gathered from various statistical organizations. The data was studied and compiled into information which could be processed at the time of decision making. From the result it was concluded that Rapid Application Development and native applications are sustainable in the long run