Thesis Diary

This thesis is a written in a diary-based method where it describes an internship at an online marketing firm in a daily basis and followed up by a weekly reflective summary from the accumulated text. The entries in this thesis covers 10 weeks (5.10.-12.12.2016) and describes daily activities and experiences within the company as well as challenges and personal thoughts that arose during the work placement. An exception to this is the first chapter of the thesis where the entries and summaries of 5 weeks are combined to form one chapter. This diary analyzes the different frameworks that encompasses the field of digital marketing. It also discusses further in detail, about the assignments that were done with reflections about problems and solutions to them. Methods for gathering data included online research and observation of peers. This thesis offers a general reflection of what to expect when starting a full-time job in the area digital marketing and in a broader sense, it gives an idea of what it feels like to start a career by entering to working life for the first time in one’s own respective field