The potential for Meetingpackage.com to become a scalable Startup. : Case Study: Meetingpackage.com

The development of technology has created a new breed of innovation, from which new type of companies, startups have emerged. The environment where this companies operate is far more different from traditional businesses As indicated by the title, the thesis focuses on analysing the business model of a small Finnish Start-up company called Meetingpackage.com. The company has designed an online solution for booking meetings and conferences. The purpose of this study was to analyse and find out can the business model of meetingpackage.com be scalable and to identify possible areas of improvement. For this material a case study was applied. As the primary data source, a qualitative research was used. This research was carried out by analysing company’s business model as well as by authors own experience while working there. An in-depth interview with the company Founder and Co-Founder served as guidelines for creating and designing the business model of the company. Online articles, books, blogs and research papers served as secondary source of information. The results revealed meetingpackage.com business model has a huge potential to scale and disrupt the market. The main conclusion was that in order to become scalable the company needs to change its focus and put more efforts towards the customer side of the business and be more active in online marketing environment. Further research topics would be customer acquisition cost analysis and USA market research