The thesis aim was to give a quick glance at the smartphone industry start with the history of mobile phone, all the changes it had to go through to reach the modern form of smartphone. Then, afterwards, competitions between companies and smartphone brands are analysed and the outcome was also stated very clear in the thesis. The future generation of this industry was also mentioned based on expertise opinions and real statistics. A survey about smartphone using was carried out by the author in order to get better understanding at customer satisfaction and brands popularity among a limited number of users. Through online survey, 20 international student has joined to respond the survey. The result was then carefully analysed based on the...
Branding has always been an important aspect of marketing. Brand is a powerful differentiator in a h...
Thesis(Master) --KDI School:Master of Public Policy,2010masterpublishedby Dae-Won Kim
Contemporary business market research works majorly on consumer psychology and consumer behaviour. I...
Title: A journey in the Smartphone Landscape – How new platforms are driving Value Migration in the ...
In 2020, 3.6 billion people used a smartphone. Companies made huge progress to develop the best smar...
The graduation thesis "Trends in mobile phones development" is focusing principally on detailed anal...
Cell phones are one of the most important communication tools in the current era of globalization. T...
ABSTRACT Nokia is Finish Company largely known for its telecommunication technologies.However,in rec...
The mobile telecommunications industry has been going through an enormous revolution, especially aft...
Business companies in the world today regardless of the industry invest in Brand management in order...
As it stands in the introduction the aim of this thesis was to bring the reader closer to topic of s...
AbstractThe main aim of this article is to analyze the use of smartphones by a selected group of use...
The evolution of technology has caused a broad of cycle in the mobile industry, where there is a big...
This study was part of the International Master in Marketing at ISCTE Business School. The subject ...
Abstract The wide range of mobile phones transform the decision making process of buyers in a tough ...
Branding has always been an important aspect of marketing. Brand is a powerful differentiator in a h...
Thesis(Master) --KDI School:Master of Public Policy,2010masterpublishedby Dae-Won Kim
Contemporary business market research works majorly on consumer psychology and consumer behaviour. I...
Title: A journey in the Smartphone Landscape – How new platforms are driving Value Migration in the ...
In 2020, 3.6 billion people used a smartphone. Companies made huge progress to develop the best smar...
The graduation thesis "Trends in mobile phones development" is focusing principally on detailed anal...
Cell phones are one of the most important communication tools in the current era of globalization. T...
ABSTRACT Nokia is Finish Company largely known for its telecommunication technologies.However,in rec...
The mobile telecommunications industry has been going through an enormous revolution, especially aft...
Business companies in the world today regardless of the industry invest in Brand management in order...
As it stands in the introduction the aim of this thesis was to bring the reader closer to topic of s...
AbstractThe main aim of this article is to analyze the use of smartphones by a selected group of use...
The evolution of technology has caused a broad of cycle in the mobile industry, where there is a big...
This study was part of the International Master in Marketing at ISCTE Business School. The subject ...
Abstract The wide range of mobile phones transform the decision making process of buyers in a tough ...
Branding has always been an important aspect of marketing. Brand is a powerful differentiator in a h...
Thesis(Master) --KDI School:Master of Public Policy,2010masterpublishedby Dae-Won Kim
Contemporary business market research works majorly on consumer psychology and consumer behaviour. I...