The Italian Publishing Market & The eBooks

This thesis will,at first, present an overview of the publishing market on a global level and then move to the specifics of the Italian publishing market and to the role the e-books play in it. Some of the most common terms the reader will encounter during the paper will be explained. For example the term “e-book” will be discussed and defined, along with the terms like “retailer” and “”e-reader”. Besides, Amazon and its role in today’s market will be explained. In order to better understand the Italian publishing market, which is still in its infancy, an online survey aimed to Italian readers was conducted and ran between April and May 2016. The data from the survey was then analyzed with the help of Excel and the statistical software SPSS. The results were later discussed in connection with the marketing of e-books and with tips for Italian publishers on how to improve their marketing of digital books