Acquisition of Customer Satisfaction by a customer survey

This research was conducted for a company to figure out the satisfaction of their customers. The customer group was a new target group in the Czech Republic therefore it was important for the company to know about the satisfaction and what satisfaction affected. First, the research created a theoretical frame of customer satisfaction, internal satisfaction and service culture. This was important for the next step of the research. This was a customer survey which was sent to the consumer of the product. The main content of the survey was to get information about the customer atmosphere of the product and service. This primary data was useful for direct suggestions for the company. The customer survey was the main source for the conclusion of the study. The responses of the survey were small so that the researcher could only make suggestions of the current data. But this was the only chance for the researcher to get information because the field of research was in the Czech Republic and the consumer needed the survey in Czech which is not a known language of the researcher so the company translated it in English. The conclusions drawn from this story were to develop a strategy for a service culture which will result in internal satisfaction. Furthermore, service culture is also beneficial for the company image in all destinations because the company would be seen as one instead of many companies. The process will need a lot of time but in the end the result is one company with motivated employees and customer who are more satisfied than now. What will save money for the company because of the increasing word-of-mouth spread from recent customer to potential customers